This a great question, and if you Google it you will get many, many answers long and short, and I bet you know many people who run their own business who don’t know what their brand is or what it stands for.

Fundamentally though, your brand is the experience or expectation anyone has when they have contact either visually , audibly, or physically with you, your business or anyone who works for you or on behalf of you.

I think this is worth revisiting in sections having given it more preparation but I will leave it for now with the above thought.

How can you improve your brand?